Logos are notoriously difficult (and costly) to design, yet they’re mission critical for any business. Instead of using graphics, try a typographic approach instead. Typographic logos, like the ones shown here—some inspired by tips in Before & After—are both timeless and classy. In this column, you’ll learn tips for making one yourself, which programs to use, and how to make one in a word processor...click here to read the full story on Macworld.com